Online Advertising Is Strong and Search Dominates

The Interactive Advertising Bureau and PricewaterhouseCoopers report online ad revenues totaled $21.2 billion in 2007, a 26 percent increase over 2006. The “2007 Internet Advertising Revenue Report” states 2007 Q4 Internet advertising revenues were $5.9 billion, 24 percent higher than Q4 in 2006.

eMarketer charts US online advertising revenues from 1997 to 2007, showing $0.91B in online ad revenues in 1997 versus $21.21B in 2007.

Search Leads the Way

The report shows search revenues at $8,805 million in 2007 with 41 percent market share. Display ads are second with $4,455 million and 21 percent market share. Consumer ads accounted for 55 percent of 2007 Internet advertising spending, an increase from 52 percent in 2006. eMarketer also reports online video ads will boom by 2012, along with paid search and classifieds.

Source: eMarketer