Yahoo! Local Listings to Drive Business

By Paul · July 4, 2009 · Filed in Hot Local Search Tips 2009

Free Yahoo! local listing. Your local listing is called Yahoo! Local Basic and consists of a profile listing of the following information:

  • Address, phone number and FAX number
  • Website and email addresses
  • Business category
  • Business hours of operation
  • Accepted payment methods
  • Products and services offered

Yahoo provides sponsored search and local listings as local advertising options.

  • Sponsored Search: These pay-per-click ads on Yahoo can be geo-targeted by user location or user interest (keyword). Geo-targeted sponsored search ads can also be inserted into the Yahoo Local results.
  • Local Listings: These listings appear on Yahoo Local and have two flat-rate fee levels: Local enhanced listings give you a company logo and tagline, up to 10 photos of your business, a detailed business description, inclusion in five business categories and two customizable links to coupons or special offers for a flat rate of $9.95 per month; local featured listings give you all the features of local enhanced plus guaranteed prominent placement in Yahoo Local, customizable listing and business details page and a free five-page basic website for a monthly flat rate starting at $25 per month.

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