About Paul

Paul J. Bruemmer is an SEO/SEM Executive Consultant who has worked with brand clients Overstock, Charles Schwab, Lexis-Nexis and NASDAQ to name a few. Paul is a well-known industry columnist, having started the ClickZ Search Marketing column in the mid-90’s, he is also a contributor to iMediaConnection, Website Magazine, Search Engine Land and Chief Marketer. Paul is responsible for helping SEMPO create its educational curriculum and list of author/contributors for SEMPO Institute’s SEO/SEM courses.

Paul began installing meta tags and submitting websites to achieve high rankings in engines like WebCrawler, InfoSeek and Yahoo! in 1994. One of his first clients was NASDAQ, a company that required strict search engine compliance. Mr. Bruemmer’s early experience with one of America’s best-known companies helped him develop standards that in turn shaped the standards of the search marketing professional community.

Community

Mr. Bruemmer started the ClickZ Search Marketing column in the mid-90’s and has continued sharing his knowledge through print and online publishers: Website Magazine, iMediaConnection, Search Engine Land and Chief Marketer.

Organizations

Upon request from the Search Engine Marketing Professional Organization (SEMPO), Paul took responsibility for helping SEMPO create its educational curriculum and list of author/contributors for SEMPO Institute’s SEO/SEM courses.

Trade

Mr. Bruemmer is a sought after speaker at Search Engine conferences since 1997, including Search Engine Strategies (SES), Search Marketing Expo (SMX), Search Insider, and the Direct Marketing Association (DMA) Conference.

Clients

NASDAQ, eBay, Intuit, Novartis, Lexis-Nexis, Char-Broil, Overstock.com and Charles Schwab to name a few.  Paul has helped to serve over 10,000 companies with search engine marketing and SEO since 1994.

Training

Mr. Bruemmer established search capabilities and documentation for several companies, including full-service agency Red Door Interactive, Charles Schwab in-house SEO. and Overstock.com in-house SEO.

Agencies

Paul designed and developed professional SEO/SEM services in natural search methodologies, paid search campaigns, and Fortune 100 in-house training curriculum; Paul created agency SEO/SEM team structure, partnerships, scorecards, pricing matrix, presentations and collateral marketing materials.