Resume for Paul J. Bruemmer, Online Marketing

Resume: Paul J. Bruemmer, Online Marketing

Santa Barbara, CA | Mobile: 619-517-5127 | paul.bruemmer at gmail.com

www.linkedin.com/in/paulbruemmer/ | www.beyond.com/paulbruemmer/

Eighteen years experience driving new customer acquisition and revenue resulting in 150% year-over-year growth for five consecutive years with 10X search and social channel revenue lift. Developed, trained and supervised Global teams of analysts and developers; leading to an increase of 20% corporate annual business. Focus is on new customer acquisition, revenue and alliances with top online marketing experts.Key performance indicators:

• Identified online marketing quick win priorities
• Analyzed, evaluated, planned and executed enterprise eCommerce marketing activities and strategies
• Assisted with developing strategic & operational marketing plans with budgets to $100 million
• Collaborated input from CEO, senior management, marketing, IT, merchandising and brand
• Marketing industry conference speaker and author
• Developed Semantic Web optimization best practices using Schema.org vocabulary
• Developed action plan to oversee negotiate purchase and execute vendor channel partner services
• Implemented local search SaaS /CMS optimization for enterprise multi-location brick and mortar locations
• Group lead to evaluate corporate sponsorship opportunities and implementation of selected sponsorships
• Coordinated opportunities to leverage internal resources with outside agencies
• Refined systems to measure the effectiveness of all elements of the Company’s marketing efforts

Professional Experience

 2009 – Present: PB Communications LLC – Managing Partner, Online Marketing

Implement SaaS CMS Local, Organic, Mobile Search Traffic & Conversion for enterprise brick-and-mortar businesses including major automotive parts dealer with 3,800 locations in the US. Injecting Semantic SEO Technology, RDFa, Schema.org Microdata providing Google Compliance & Search Engine Optimization Guidelines with technical editorial auditing & website compliance.

2011-2012: Best Rank Inc. – Executive Marketing Analyst

Delivered the firm’s first Big Box client contract

• Created a scalable Local and Mobile Solution to increase revenue by 100% within 12 months
• Created scalable SEO/SEM business structure to increase profit margin/recurring revenue
• Trained and developed internal sales staff to sell new revenue stream solution

2007 – 2011: Overstock.com – Director, Digital Asset Optimization

2006 – 2009: Red Door Interactive, San Diego, CA – Director of Search Marketing

Created new revenue stream for advertising agency without prior search department capability. Doubled annual agency revenue with addition of new search channel.

• Hired and trained search department personnel
• Created SEO and Paid Search deliverables, documentation and training program
• Created SEO Client Educational Seminar for C-Level Execs

2005: Bruce Clay.com, Simi Valley, CA – Principal Business Analyst

Exceeded expectations in business development. Created SEO deliverables for high integrity brands.

1998 – 2004: Web Ignite Corporation, Santa Barbara, CA – Founder and CEO

Built sales to $1M first year for one of the first search engine optimization companies in market. Created the first best practice SEO deliverables and documentation for products/services, technology, vendors, affiliates, contracts, sales and accounting. Started Search Engine Marketing column for Clickz.com 1998-2002Sold business to partner.

1995 – 1998: Web Specialist LLC, Santa Ynez, CA – Founder and Managing Partner

Pioneered the first development of coordinating content on websites with search engine index and ranking on Webcrawler, InfoSeek, Lycos and Alta Vista. Created the first pay-per-click SEO network for NASDAQ.

1982 – 1994: Los Padres Construction, Santa Ynez CA – Licensed B Building Contractor

Built six single family homes and assisted with a 500 home sub-division.

1977 – 1982: The Solar Energy Company of Santa Barbara, Santa Barbara CA – Owner/Founder

Sold, contracted and installed over 100,000 square feet of solar panels for space heating, water heaters and pools.

1976 – 1994: Santa Barbara City Fire Department, Santa Barbara CA – Firefighter

Excelled in mitigating emergencies including structure and wildland fires, vehicle rollovers, medical emergencies.

Partial Client List: NASDAQ, eBay, Intuit, Novartis, Lexis-Nexis, Char-Broil, Overstock, Charles Schwab, 3M Telecomm, AT & T WorldNet, Bell South, Business 2.0, Dockers/Levi Strauss, GMGoodwrench, HBO, Henry Ford Health, Herbalife International, Intuit, IRS.com, McGraw-Hill Bookstore, Medseek, Mercedes Benz, Metropolitan Life, Nescafé’s Big Break, Office.com, Prentice-Hall Publishing, Price Waterhouse LLC, Purdue University, RadioShack -Tandy, Samsung Corporation, Seabury & Smith/ AARP, Sony Music (Epic), St. Ives Laboratories, United Media, ValueClick, Warner Brothers.

Recent Projects: Built Enterprise In-House SEO Team — Five-year collaboration and cooperation of several departments within the enterprise eCommerce organization. Built Enterprise SaaS Business Development — Licensed prominent global agencies, facilitated acquisition; product quickly praised by Forrester Research of SEO Platforms as “the only leader,” compared the world’s best platforms available. Built Agency In-House Search Marketing Department — This project resulted in the development of industry leading in-house SEO/SEM deliverables providing new revenue channels and outstanding client performance with sustainable YoY growth.

Interests: Camping, Coffee and conversation, Business networking, Cooking, Dining out, Fishing/Hunting, Gardening/Landscaping, Hobbies and crafts, Movies/Videos, Museums and art, Music and concerts, Exploring new areas, Playing cards, Playing sports, Shopping/Antiques, Travel/Sightseeing, Video games, Volunteering and Watching sports. For exercise I like Racquetball, Aerobics, Surfing, Baseball, Billiards/Pool, Bowling, Ping Pong, Cycling, Golf, Skiing, Swimming, Walking/Hiking and other types of exercise.

 

Update on Linked Open Data

Barbara Starr recently pointed out the growth of the Linked Open Data (LOD) cloud. It is huge compared to the last one, DBpedia is all of Wikipedia in triples – well over 6 billion! Semantic SEO strategists anticipate Schema.org is going to send it through the roof.

Credits: Linking Open Data cloud diagram developed by Richard Cyganiak and Anja Jentzsch.

The entire concept can be tied to a past presentation Barbara Starr gave, illustrating the growth of the semantic web – before Google adopted GoodRelations. When you look at the new LOD cloud compared to the time series and graphics in presentation, you will see the growth is crazy!

Linked Open Commerce (LOC) belongs in the LOD.

A snippet from LOC: “The centerpiece of LOC is the GoodRelations vocabulary as a global data schema for e-commerce and the Virtuoso database and middleware technology in the cluster edition. This is being complemented by: GoodRelations-compliant vocabularies for selected vertical industries, like automotive, real estate, tickets, consumer electronics, human resources. Crawling and data acquisition mechanisms that keep the data fresh and complete without putting too much of a burden on the providing web sites.”

Tests have shown a 30% increase in organic search-engine traffic to websites using Microdata or similar technologies. Search results with respective extensions get a 30 % higher click-through rate (CTR).

BestBuy 2011 Black Friday recent examples of Schema.org, Microdata, RDFa.

Natural Inbound Links from Zemanta

Image via Wikipedia

If you haven’t heard, one of the best methods for allowing websites to link to you in a very natural way is Zemanta’s service taking your RSS content feed. Zamanta is a blog plug-in being used actively by about 50,000 bloggers every day. As these bloggers create new post’s, Zemanta’s side bar provides relevant recommendations citing sources for your link consideration. The author can then choose to link to the content in the side-bar. When Zemanta populates the side bar with your content and the blogger selects your content, you get the link. It’s completely natural, complies with Google guidelines and requires no work on your part other than providing the RSS feed to Zemanta. The ROI from what I’ve heard works out to about $5 per link, you can’t beat it. An example of Zemanta links are below; these link sources below popped up as options as I was writing this post, same with the image to the right. Pretty sweet tool, good luck! I have no affiliation with Zemanta, just sharing the info to promote a cleaner better web.

Related articles

• Using Zemanta with Blogger (peterbijkerk.blogspot.com)
• Zemanta for Better Content and More Traffic (alwaysbcmom.com)

Organic Semantic Web and Optimization

Semantic SEO Technologies is a new company being formed by a group of pioneer semantic strategists, technologists and SEO’s with several decades of experience. If interested or for more information, write to paul.bruemmer@gmail.com.

Semantic Search is no longer a vision, it has stabilized and we now have solutions adopted by Google, Bing and Yahoo for Standards in the Semantic Web that have never been possible before, extending beyond microformats and Schema.org. Although Google likely has this offering capability, they choose to continue down the relevant information path using link authority as their primary relevancy algorithm. Our process of content syndication and aggregation will be pioneering the new Organic Semantic Web and does not rely on commercially vulnerable link-based algorithms. This verified authentic data will then feed into Google, Google will consume and rank it accordingly. We make no claim for its ranking popularity however, we believe Google will prefer structured verified data that has not been manipulated.

We are using rich standardized data that can be used in new and universal ways. This will involve Product Data Feeds, HTTP API, RDFa, MySQL, CSV, XML and xHTML. The tools being built are capable of assisting those involved with search engine optimization (SEO) however, this is not SEO. Organic Semantic Web and Optimization is authentic high quality verified data that puts SEO to shame. We will essentially be able to help to shore-up and recover from SEO vulnerabilities and weaknesses through novel semantic based technology, artificial intelligence (AI) and natural language programming (NLP).

Google 10 years after, what’s next?

I researched all the major search engines in 2001 as part of a series for ClickZ’s search column, there were six (6) of them competing with each other at the time. Quick side note: when I started the ClickZ search column in 1999, Yahoo declined an offer to purchase Google, yeah, not too smart. Anyway, back on topic…I thought this old article had some interesting insights from Matt Cutts regarding Google’s algorithm and if we were to read it in today’s context I’d say that not much has changed. Considering all the sensational interest, fever and revenue generated by Google since it went public in 2004, and its dominant take-over/benefactor style of search on the Web…I’m not that impressed with its algorithm updates and innovations circa 2011.

All the recent actions by Google in regards to punishing paid links, discount codes, article linking, content farms and keyword rich domains have been a spam quality issue since 2001. Virtually any website performing SEO over the past 10 years is highly vulnerable to having violated Google’s guidelines to some degree, and they may not even know it. You would be very surprised to learn who some of the intentional and egregious violators are, up and running “business as usual” as I write this post. Why do you think they’ve been calling it a Google Dance for all these years? I should write a book, any publishers out there who want the real story?

Important Note: if you think there is any remote possibility (even less than half of a one percent chance) that your website is in violation of Google guidelines you had better find it and fix it ASAP. Google is on a rampage to clean up their index and trust me, they will accomplish quite a big clean-up in 2011.

Lastly, on a more encouraging note: would you like to learn about genuine intelligent and authentic search algo innovations that currently exist in 2011 outside of Google? Are you interested in what algo’s might fuel the next 10-20 years in “search and find” or “question and answer” engines on the Web? If so, call me and we’ll talk about the organic semantic web which cannot be gamed or manipulated by SEO’s. The day is coming in the not so distant future.

SMX Advanced Returns to Seattle June 7-8

Register early bird sign-up by April 2nd for $1395.00

The focus of SMX Advanced is unique. Conference sessions and keynotes are designed for sophisticated search engine marketers; they are fast paced and don’t review basic concepts. You’ll choose from in depth sessions on organic search engine optimization (SEO), paid search advertising (PPC) and social media marketing.

Google Wave – Making Social Social

If you’re online some of the time or if you work online or work for a company who has an online presence, you simply must watch this video about Google Wave. Unfortunately, it’s 1 hour and 20 minutes long; but if you’re committed to making a difference online…take the time to at least watch some of it.

Testing Apture plugin

Check this plugin; so far it’s been easy to install and use.

This is a surfing video test for fun.

SMB Mobile Marketing for the Holidays

Now is the time to start planning your campaigns for holiday sales later in the year. Mobile marketing can be a good tactic for SMBs. It takes time to develop a mobile marketing strategy so you need to start early to set up the technology and build your list.

Mobile Marketing Elements

Your basic mobile marketing elements are the short code, the keyword, and the message.

Your short code is a number, usually five digits, which is the mobile equivalent of your telephone number. It is used by mobile subscribers to contact you.

Your keyword is a unique word or number that users text to your short code. For instance, if you’re a retailer, consumers can text the keyword “win” to a unique short code for a special offer, discount, etc.

Your SMS message is a short and simple message limited to 160 characters of plain text. You can’t use HTML, links or images. Some phones offer a multimedia messaging service that allows you send images and video, but SMS is the most widely used mobile marketing tactic.

Making Mobile Marketing Work for You

If you provide coupons, tickets, or other relevant promotions and offers that people can use at brick-and-mortar stores, you’ve got a viable marketing campaign. Or you can design a text-to-win promotion.

Remember, SMS mobile marketing doesn’t work well as a stand-alone blast without the incentive. Users must find your text message relevant at the exact moment they receive it and be motivated to act. That means the text must be tied to a wider promotion or initiative.

Mobile messages work best in conjunction with other marketing channels such as e-mail and social media to support your marketing initiative. Start with email to introduce and explain your promotion. Mobile can be used to send text alerts reminding your users when they’re at the point of purchase. Then social marketing can be used to make it easy for recipients to spread the word about your promotion via their social networking sites, social bookmarking pages, etc. A smart campaign can even go viral.

Planning a mobile strategy for holiday sales isn’t easy. So take the time now to plan your promotion early by getting started and learning as you grow and expand your mobile initiatives.  If you need some help let me know, I have friends who can help you get set-up.

Twitter Updates for 2009-07-04

• if concerned about a traffic drop off, verify you are in compliance with Google dup content guidelines http://tinyurl.com/344jw7 #

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