Credits: Linking Open Data cloud diagram developed by Richard Cyganiak and Anja Jentzsch.

The entire concept can be tied to a past presentation Barbara Starr gave, illustrating the growth of the semantic web – before Google adopted GoodRelations. When you look at the new LOD cloud compared to the time series and graphics in presentation, you will see the growth is crazy!

Linked Open Commerce (LOC) belongs in the LOD.

A snippet from LOC: “The centerpiece of LOC is the GoodRelations vocabulary as a global data schema for e-commerce and the Virtuoso database and middleware technology in the cluster edition. This is being complemented by: GoodRelations-compliant vocabularies for selected vertical industries, like automotive, real estate, tickets, consumer electronics, human resources. Crawling and data acquisition mechanisms that keep the data fresh and complete without putting too much of a burden on the providing web sites.”

Tests have shown a 30% increase in organic search-engine traffic to websites using Microdata or similar technologies. Search results with respective extensions get a 30 % higher click-through rate (CTR).

BestBuy 2011 Black Friday recent examples of Schema.org, Microdata, RDFa.

Image via Wikipedia

If you haven’t heard, one of the best methods for allowing websites to link to you in a very natural way is Zemanta’s service taking your RSS content feed. Zamanta is a blog plug-in being used actively by about 50,000 bloggers every day. As these bloggers create new post’s, Zemanta’s side bar provides relevant recommendations citing sources for your link consideration. The author can then choose to link to the content in the side-bar. When Zemanta populates the side bar with your content and the blogger selects your content, you get the link. It’s completely natural, complies with Google guidelines and requires no work on your part other than providing the RSS feed to Zemanta. The ROI from what I’ve heard works out to about $5 per link, you can’t beat it. An example of Zemanta links are below; these link sources below popped up as options as I was writing this post, same with the image to the right. Pretty sweet tool, good luck! I have no affiliation with Zemanta, just sharing the info to promote a cleaner better web.

Related articles

• Using Zemanta with Blogger (peterbijkerk.blogspot.com)
• Zemanta for Better Content and More Traffic (alwaysbcmom.com)

Semantic Search is no longer a vision, it has stabilized and we now have solutions adopted by Google, Bing and Yahoo for Standards in the Semantic Web that have never been possible before, extending beyond microformats and Schema.org. Although Google likely has this offering capability, they choose to continue down the relevant information path using link authority as their primary relevancy algorithm. Our process of content syndication and aggregation will be pioneering the new Organic Semantic Web and does not rely on commercially vulnerable link-based algorithms. This verified authentic data will then feed into Google, Google will consume and rank it accordingly. We make no claim for its ranking popularity however, we believe Google will prefer structured verified data that has not been manipulated.

We are using rich standardized data that can be used in new and universal ways. This will involve Product Data Feeds, HTTP API, RDFa, MySQL, CSV, XML and xHTML. The tools being built are capable of assisting those involved with search engine optimization (SEO) however, this is not SEO. Organic Semantic Web and Optimization is authentic high quality verified data that puts SEO to shame. We will essentially be able to help to shore-up and recover from SEO vulnerabilities and weaknesses through novel semantic based technology, artificial intelligence (AI) and natural language programming (NLP).

All the recent actions by Google in regards to punishing paid links, discount codes, article linking, content farms and keyword rich domains have been a spam quality issue since 2001. Virtually any website performing SEO over the past 10 years is highly vulnerable to having violated Google’s guidelines to some degree, and they may not even know it. You would be very surprised to learn who some of the intentional and egregious violators are, up and running “business as usual” as I write this post. Why do you think they’ve been calling it a Google Dance for all these years? I should write a book, any publishers out there who want the real story?

Important Note: if you think there is any remote possibility (even less than half of a one percent chance) that your website is in violation of Google guidelines you had better find it and fix it ASAP. Google is on a rampage to clean up their index and trust me, they will accomplish quite a big clean-up in 2011.

Lastly, on a more encouraging note: would you like to learn about genuine intelligent and authentic search algo innovations that currently exist in 2011 outside of Google? Are you interested in what algo’s might fuel the next 10-20 years in “search and find” or “question and answer” engines on the Web? If so, call me and we’ll talk about the organic semantic web which cannot be gamed or manipulated by SEO’s. The day is coming in the not so distant future.

The focus of SMX Advanced is unique. Conference sessions and keynotes are designed for sophisticated search engine marketers; they are fast paced and don’t review basic concepts. You’ll choose from in depth sessions on organic search engine optimization (SEO), paid search advertising (PPC) and social media marketing.

This is a surfing video test for fun.

Mobile Marketing Elements

Your basic mobile marketing elements are the short code, the keyword, and the message.

Your short code is a number, usually five digits, which is the mobile equivalent of your telephone number. It is used by mobile subscribers to contact you.

Your keyword is a unique word or number that users text to your short code. For instance, if you’re a retailer, consumers can text the keyword “win” to a unique short code for a special offer, discount, etc.

Your SMS message is a short and simple message limited to 160 characters of plain text. You can’t use HTML, links or images. Some phones offer a multimedia messaging service that allows you send images and video, but SMS is the most widely used mobile marketing tactic.

Making Mobile Marketing Work for You

If you provide coupons, tickets, or other relevant promotions and offers that people can use at brick-and-mortar stores, you’ve got a viable marketing campaign. Or you can design a text-to-win promotion.

Remember, SMS mobile marketing doesn’t work well as a stand-alone blast without the incentive. Users must find your text message relevant at the exact moment they receive it and be motivated to act. That means the text must be tied to a wider promotion or initiative.

Mobile messages work best in conjunction with other marketing channels such as e-mail and social media to support your marketing initiative. Start with email to introduce and explain your promotion. Mobile can be used to send text alerts reminding your users when they’re at the point of purchase. Then social marketing can be used to make it easy for recipients to spread the word about your promotion via their social networking sites, social bookmarking pages, etc. A smart campaign can even go viral.

Planning a mobile strategy for holiday sales isn’t easy. So take the time now to plan your promotion early by getting started and learning as you grow and expand your mobile initiatives.  If you need some help let me know, I have friends who can help you get set-up.

Powered by Twitter Tools.

Doing all of this will bring you the proper rankings you deserve in the search engines and relevant traffic that is targeted to appreciate your site. Your content should be structured to include the keywords that are relevant to your site, and your website needs to be SEO optimized so the search engines can spider it with ease (get to it, understand it, and give it a high score).

Your investment in the future of your website is worth while and you must control your business message or the bots will do it for you. The reason you need to optimize your site for best rankings in the search engines is due to the level of competition on teh web; without having search engines on your side you will be in the “lost not found” category.

Billions of sites are updated daily and they are all crawled on a daily basis or weekly. Every time you write and optimize an article and you get it published, you will potentially receive several links pointing back to your site which will in turn increase your link authority (like a vote for you and your authenticity).

Your website authority and trust is what builds all of your natural listings in the organic SERPS (where people find you). The natural listings grow based on the consistancy of expert level understanding of the techniques employed onpage and offpage. It is imparative to ensure that each web page of yours will focus on a particular group of keywords or key phrases.

If you’d like to automate all of the above strategies and tactics and more…[Shameless pitch] Join both the newest in SEO and the most experienced expert SEO’s in the world; from around the world China, India, Africa, Europe, Asia, Russia and all over the US. Test-drive KellerDogs new SEO software to determine if you like the results, no obligation no charge. Subject to change.