Update on Linked Open Data

Barbara Starr recently pointed out the growth of the Linked Open Data (LOD) cloud. It is huge compared to the last one, DBpedia is all of Wikipedia in triples – well over 6 billion! Semantic SEO strategists anticipate Schema.org is going to send it through the roof.

Credits: Linking Open Data cloud diagram developed by Richard Cyganiak and Anja Jentzsch.

The entire concept can be tied to a past presentation Barbara Starr gave, illustrating the growth of the semantic web – before Google adopted GoodRelations. When you look at the new LOD cloud compared to the time series and graphics in presentation, you will see the growth is crazy!

Linked Open Commerce (LOC) belongs in the LOD.

A snippet from LOC: “The centerpiece of LOC is the GoodRelations vocabulary as a global data schema for e-commerce and the Virtuoso database and middleware technology in the cluster edition. This is being complemented by: GoodRelations-compliant vocabularies for selected vertical industries, like automotive, real estate, tickets, consumer electronics, human resources. Crawling and data acquisition mechanisms that keep the data fresh and complete without putting too much of a burden on the providing web sites.”

Tests have shown a 30% increase in organic search-engine traffic to websites using Microdata or similar technologies. Search results with respective extensions get a 30 % higher click-through rate (CTR).

BestBuy 2011 Black Friday recent examples of Schema.org, Microdata, RDFa.

Organic Semantic Web and Optimization

Semantic SEO Technologies is a new company being formed by a group of pioneer semantic strategists, technologists and SEO’s with several decades of experience. If interested or for more information, write to paul.bruemmer@gmail.com.

Semantic Search is no longer a vision, it has stabilized and we now have solutions adopted by Google, Bing and Yahoo for Standards in the Semantic Web that have never been possible before, extending beyond microformats and Schema.org. Although Google likely has this offering capability, they choose to continue down the relevant information path using link authority as their primary relevancy algorithm. Our process of content syndication and aggregation will be pioneering the new Organic Semantic Web and does not rely on commercially vulnerable link-based algorithms. This verified authentic data will then feed into Google, Google will consume and rank it accordingly. We make no claim for its ranking popularity however, we believe Google will prefer structured verified data that has not been manipulated.

We are using rich standardized data that can be used in new and universal ways. This will involve Product Data Feeds, HTTP API, RDFa, MySQL, CSV, XML and xHTML. The tools being built are capable of assisting those involved with search engine optimization (SEO) however, this is not SEO. Organic Semantic Web and Optimization is authentic high quality verified data that puts SEO to shame. We will essentially be able to help to shore-up and recover from SEO vulnerabilities and weaknesses through novel semantic based technology, artificial intelligence (AI) and natural language programming (NLP).