Blog Archives

Retail Bonanza Starts With Search – Part 2

Last month, we talked at length about how online search triggers offline sales and the mechanics of latent search buying. We brought you up to date on the state of ecommerce and talked about preparing for the holiday season. Then

Posted in Search Engine Guide 2005-2007

The Biggest Threat to Your SEM Profits

Click fraud continues to be a major threat to the PPC ad model; make no mistake about it. An Outsell survey conducted last year reports that click fraud amounts to an estimated $1.3 billion, causing approximately 27 percent of advertisers

Posted in Search Engine Guide 2005-2007

Snap For Relevancy

IdeaLab’s Snap.com, is a unique search engine in more ways than one. And it’s like a breath of fresh air compared to the behemoth blue-lined SERPs. While it launched over a year ago, Snap is still in its early days.

Posted in Search Engine Guide 2005-2007

The Power of Web Analytics

Ever since Google announced it was giving away its web analytics tool, marketers have raced to board the analytics bullet train. This is both good and bad. Good because it is advantageous for an online business to make decisions based

Posted in Search Engine Guide 2005-2007 Tagged with:

Is Google Messing With Organic Algos?

Loren Baker started a thread on the SearchEngineWatch forum stating that Google filed for an organic search patent. Titled Personalization of placed content ordering in search results, this patent may potentially enable Google to serve organic search results based on

Posted in Search Engine Guide 2005-2007 Tagged with:

Cracking the SEO Mystique

MarketingSherpa asserts, “SEO Still a Tiny Portion of Total Search Marketing Spend” in its 2005 Search Marketing Benchmark Survey. It’s hard to understand the under-utilization of organic search engine optimization (SEO) compared to pay-per-click (PPC) when SEO listings attract more

Posted in Search Engine Guide 2005-2007 Tagged with:

Balancing SEM for Success

Don?t be one of those marketers who optimizes for Google alone. Or one who uses paid search and forgets organic SEO. Yes, Google is important; and paid search is popular. However, if you want to plan your SEM campaign for

Posted in Search Engine Guide 2005-2007 Tagged with:

Search Marketing Then and Now

Search Engine Marketing (SEM) has changed considerably over the past ten years. When I first started, it was called Search Engine Submission. Then it became Search Engine Optimization (SEO), which was barely recognized as a marketing strategy. At first, SEO

Posted in Search Engine Guide 2005-2007 Tagged with:

Want Branding With That?

Branding is a major goal for marketers around the world, and companies will allocate big bucks for brand awareness. It?s always been hard to measure branding — until the Internet came along. Online advertising started with banner ads, and it

Posted in Search Engine Guide 2005-2007 Tagged with:

Competitor Intelligence Helps Protect and Elevate Your Brand

An SEO Competitor Intelligence Report can give you all the information you need to best your competitors in the search engines. This detailed report tells you how well designed your site is for both visitors and search engine crawlers, as

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